Become a Member

About Us

We Serve Small Businesses Like Yours

The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.

Our Mission is the Success of Michigan’s Small Businesses

We do this through:

  • Advocating for small business
  • Bringing business owners together to share knowledge
  • Creating collaboration and partnerships
  • Delivering group buying power

When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.


Rob Fowler | CEO
Brian Calley | President
Ann Parker | COO
Christina Davis | Receptionist
Kelli Saunders | Executive Advisor & Director of Office Administration

Small Business Services

Scott Lyon | Senior Vice President
Kellie Neirynck | Senior Director of Products & Services
Jeffery Thomas | Director of Agent Relations
Kevin Cunc安娜n | Director Small Business Services
Brittany Smith | COBRA Coordinator
Rachel Grosso | COBRA Coordinator

Membership & Development

Lori Birman | Vice President Membership & Development
Heather Hamilton | Director of Membership & Sales
Sherry Bryan | Director of Strategic Partnerships & Certification
Andrea Duguay | Director of Owner2Owner Member Engagement
Winston Larson | Senior Sales Account Executive
Wayne Bradley | Sales Account Executive
Chad Huson | Sales Account Executive
Cher Esch | Membership Coordinator
Lucy Kish | Member Records Assistant

Government Relations

Caile Richards | Energy Advocate
Alexa Kramer | Director of Government Operations
Jared Rodriguez | MainStreet Legislative Consulting Services LLC
Cindy Ray | MainStreet Client Coordinator

Marketing & Communications

Sarah Miller | Vice President Marketing & Strategic Communications
Anna Gernant, CDMP | Communications Coordinator

Finance & Accounting

Diane Johnson | Director of Finance
Tricia Ried | Finance Assistant

SBAM Headquarters

Our office is located at 120 N. Washington Square Suite 1000 Lansing, MI 48933
Our office is open M – Th am – 5pm
Currently the SBAM team is all working remote on Fridays


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We Are Happy To Help

Get in touch with our team.